Get Smarter About Marketing Measurement

Know that feeling when you realize your Google Analytics 4 data might be completely wrong, but checking it means losing half your day? A GA4 audit used to take me three, four hours of concentrated time. And I’ve been doing this for twenty years. That meant clicking through every single setting in GA4, hunting for […]

Tired of staring at a blank page trying to write one LinkedIn post? Or briefing a freelancer and waiting three weeks just to get a first draft that still needs four rounds of edits? I get it. I’ve spent 20 years in digital marketing, built and sold an 8-figure agency, and I’ve felt every version […]

Right now, 65+ different AI platforms are sending traffic to your website. Most marketers have no idea it’s happening. And the ones who do check GA4 might still be missing most of it. Here’s the one that bothers me most: Google AI Overviews—the AI answer boxes at the top of Google search results—is sending traffic […]

Every business has a process that only lives in one person’s head. And the second that person is unavailable—vacation, sick day, quits without notice—everything grinds to a halt. I built a digital marketing agency to over 40 people. Made the Inc 5000 five times. Sold that business. And I watched this exact scenario play out […]

Open Google Analytics 4 right now. Go to your Traffic Acquisition report. Find the row that says “Direct.” What percentage is it? If it’s over 30%, you have a problem. If it’s over 50%? You’ve got a data dumpster fire—and I’m going to help you put it out. Most marketers I talk to have no […]

Tired of spending half a day clicking through your Google Analytics 4 account, screenshotting every setting, and assembling audit findings into a document nobody wants to read? I’ve been doing Google Analytics audits for ten years. Hundreds of them. And Claude just found things in my own account that I completely missed. Not edge cases. […]