Get Smarter About Marketing Measurement

You set up an event in Google Analytics 4. You feel good about it, move on to the next thing on your list. Then two days later, you check the reports and… nothing. It’s not tracking anything. Know that feeling? That’s happened to every single one of us. And if someone tells you it hasn’t, […]

I gave an AI one sentence. Not a carefully engineered prompt. Not a detailed creative brief. Just one sentence spoken into a microphone. And instead of handing me a 5-second clip I’d have to stitch together in three other tools, it wrote a story. Named it. Cast a character. And rendered a finished 30-second cinematic […]

Tired of watching your agency margins disappear every time a client asks for video creative? You land a new ads client. You’re excited. Then they need video ads. Suddenly you’re hiring editors, briefing freelancers, and spending hours in Slack going back and forth on revisions. The creative becomes a cost center that quietly eats everything […]

You’re paying for traffic. The pageviews are climbing. And your conversions? Still flatlined. Know that feeling? You’re staring at a dashboard showing a 1% conversion rate from your offer page to cart, and everyone’s telling you to change the headline. Or the CTA button color. Or maybe add more testimonials. But here’s the thing—you don’t […]

AI agents are like teenage sex. Everybody’s talking about it. Everybody wants it. But nobody actually knows what they’re doing. That’s not my line. Avinash Kaushik said it about social media back in 2009, and it was dead on. Right now, AI agents are in that exact same phase. So you’re sitting with a client […]

Tired of paying what I call the “tracking tax”? You know what I mean. You’ve done the hard work, ad strategy, creatives, copy, all of it. But before you can actually run the campaign, you’re stuck wrestling with Google Tag Manager containers, debugging pixel fires at 9 PM, and explaining to clients why their conversion […]