Get Smarter About Marketing Measurement

This is a paid, sponsored review of Violoop. They sent the hardware and paid for the review. The opinions, including the parts where their marketing got ahead of my experience, are my own. Tired of copying and pasting between your AI chatbot and the apps where you actually do your work? Know that feeling when […]

This post is based on a webinar we ran with Tracklution, a MeasureU partner. Know that feeling when you’ve got 15 clients, tracking setups that all look different, and one person on your team who “handles all the tracking stuff”? And then that person takes a vacation. Or worse, leaves the company. Suddenly you’re staring […]

Tired of feeling like the only way to grow your agency is to hire? For years, that was the truth. You hit a ceiling, posted a job, hired someone, and hoped they didn’t quit in six months. That’s not the reality anymore. One person with the right AI marketing automation stack can now run a […]

Tired of wondering what’s actually firing inside your tracking setup? You’re not alone. We pointed Claude at our own Google Tag Manager account, the one we’ve been managing for years, and in seconds it found containers we’d completely lost track of. And people who still had access that should have been shut off long ago. […]

Tired of chasing prospects who ghost you after the first call? Here’s the thing. Most agencies and consultants approach new business completely backwards. They wait for prospects to come to them, or they send cold outreach that sounds like every other pitch in the inbox. But what if you could walk into any conversation with […]

Tired of watching leads disappear into a black hole after they fill out your form? You capture the lead online. Someone fills out a form, signs up for a consultation, requests a quote. And then… nothing. At least nothing you can track. The sale happens six weeks later over the phone. Or eight weeks later […]