Google Ads Mastery

Crack the code to generating consistent profits from Google Ads

Get started with Google Ads Mastery today, and:

Build your account to deliver profit-generating data for every ad campaign you run, from day one
Discover how to find the untapped, low-cost keyword opportunities that will maximize your advertising budget
Increase your conversions and reduce wasted ad spend using our management techniques
Master the art using the “video game mentality” to build thriving Google Ads accounts

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What I spend on Google Ads vs what I spent on your course and the money I have *SAVED* has paid for itself 10 times over!

DARREN EISWIRTH

Data Driven has trained digital marketers in over 1,000 organizations, including:

Here's What You'll Find Inside

Google Ads Mastery…

A system for finding profitable advertising opportunities using Google Ads

A guide to building your Accounts, Campaigns, and Search Ads on Google

An insider view of how an experienced advertiser manages Google Ads accounts

A roadmap for creating successful PPC advertising campaigns

8 Modules | 65 Lessons | 15 Exclusive Resources | 15 Hours of Content

Section 1

Introduction To Google Ads Mastery

Introducing Google Ads Mastery and Jeff Sauer
The Game of Paid Search
The 10 Commandments of PPC Management

Section 2

Navigating Google Ads

Creating a New Google Ads Account
Creating Your First Campaign
Creating Your Initial Campaign Settings
Navigating Your Google Ads Account
Navigating Keywords, Ads and More
Navigating Billing, Payments, and Account Settings
Google Ads Account Administration

Section 3

How Google Ads Works

Account and Campaign Structure
Ad Groups, Keywords, and Ads
Keyword Selection and Google Keyword Planner
Keyword Research Tools
Keyword Selection
Keyword Research – Putting it all together
Keyword Match Types
Ad Guidelines and Ad Copy Testing
Ad Copy – Text Ads Rules and Formats
Ad Copy in Google Ads
The Ad Auction
Quality Scores
Ad Extensions
Location and Language Targeting
Billing Options
Mobile and Device Targeting
Seeing Your Ads on Google

Section 4

Earning A Positive Return On Investment

PPC Strategies
PPC Metrics
PPC Metrics Inside Google Ads
Tools of the Trade
Competitive Research Tools
Top PPC Tools
Google Client Manager Accounts
Conversion Tracking
Earning a Positive ROI
Bid Optimization
Bid Strategies in Google Ads
Account Performance Optimization
Google Ads Budget Calculator
Quick Google Ads Account Audit

Section 5

The Business of PPC

How to get compensated for your work?
Working with/at a PPC Management Agency
Having a Representative with Google
PPC Contracts
An Insider’s Guide to Becoming a PPC Specialist

Section 6

Google Ads Certification Exams

Becoming Google Ads Certified
Google Ads Fundamentals Exam
Google Search Advertising Exam

Section 7

Additional Google Ads Campaign Formats

Google Display Network
Google Shopping Campaigns

Get Lifetime Access to Google ADS mastery

Jumpstart your skills and outperform your competition on Google Ads

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Easy to Digest Format – Even though I'm just starting the course, I know it was a smart decision to invest in learning PPC. After just a few lessons, I've already found ways to tweak my first Google Ads campaign. Jeff makes everything clear, which isn't always easy when teaching this topic. Can't wait to become a master!

LUCY BANTA

About The Instructor

Jeff Sauer

Hi, I’m Jeff Sauer. I’ve been recognized by PPC Hero as one of the TOP 25 PPC experts multiple times over the past decade.

I am also a professional data analyst and a partner in a 5x Inc. 5000 Fastest Growing Business award-winning Marketing Agency in St. Paul, MN.But more importantly… these days, I am a full-time educator. Since 2015, I’ve launched several successful online training programs while helping over 17,000 students master PPC Marketing, Data Analytics, and Agency Business Development.“My mission is to make learning digital marketing easy and fun for you! “

Upgrade your order to a DDU Skills+ Membership AND you’ll get on-demand support from vetted marketing and analytics experts

In addition to ordering the Google Ads Mastery, you also have the opportunity to join the Data Driven U community at an exclusive monthly price for 6 months.By joining the DDU+ Club community, you will become a data-driven expert marketer armed with time-saving processes, repeatable profit-generating systems, and continued expert guidance. Get immediate access to these marketing analytics resources:

GA4 DIY Process Toolbox with 80+ process checklists and reporting dashboards
5 Data Driven Skill Accelerator courses including the new on-demand GA4 Mastery course
50% Discounts for GA4 “Cover-Your-Assets” certification and GA4 Agency Services Blueprint cohorts
Weekly training and support opportunities with experts in GA4, Ads, Tagging, and Digital Marketing

Your Complete Guide to Advertising on Google Ads with Confidence and Control

Get Results From Google Ads Faster

Google Ads Mastery Course

$499

$299

One-Time Payment

ON-DEMAND Google Ads Mastery training course ($499 Value)
Lifetime updates to all process documents ($500 Value)
BONUS #1: Mastering Black Friday: How To Thrive In A iOS14.5 World with Duane Brown ($300 Value)
BONUS #2: Google Ads Desktop Editor with Ryan Thwaites ($200 Value)
BONUS #3: Google Ads Account Audit Checklist ($100 Value)

Total Value: $1,600

Best Value

Google Ads Mastery Course+ DD SKILLS+ MONTHLY

$199/mo

$99/mo

For 6 Months

Everything in Google Ads Mastery, PLUS
50% Off GA4 Certification and Agency Blueprint Cohorts ($4,500 Value)
Access to GA4 Toolbox Pro Edition ($10,250 Value)
Weekly Brain Gainz trainings and recordings ($2,000 Value)
DDU Skill Mastery Courses, Masterclasses, and Resources ($9,500 Value)
Access to DDU Slack Community ($1,000 Value)

Total Value: $27,250

AFTER THE FIRST 6 MONTHS, YOU WILL BE BILLED AT $199 MONTHLY